Six Ways to make People Like You

Principle 1: Become genuinely interested in other people.

A simple way to make a good impression.

The expression one wears on one's face if far more important than the clothes one wears on one's back. Actions speak louder than words, and a smile says, " I like you. You make me happy. I am glad to see you." You must have a good time meeting people i f you expect them to have a good time meeting you. You don't feel like smiling? Then what? Two things. First, force yourself to smile. If you are alone, force yourself to whistle or hum a tune or sing. Read more after the break...


Act as if you were already happy, and that will tend to make you happy. "Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not." -William James. Happiness doesn't depend on outward conditions. It depends on inner conditions. It isn't what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it. "There is nothing either good or bad," said Shakespeare, "but thinking makes it so." Your smile is a messenger of your good will. Your smile brightens the lives of all who see it. To someone who has seen a dozen people frown, scowl or turn their faces away, your smile is like the sun breaking through the clouds.

Principle 2: Smile.

If you don't do this, you are headed for trouble
The average person is more interested in his or her own name than all the other names on earth put together. Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it-and you have plac e yourself at a sharp disadvantage. Whenever you meet a new acquaintance, find out his or her complete name and some facts about his or her family, business or political opinions. Fix all these facts well in mind as part of the picture, and the next time you meet that person, even if it was a year later, you will be able to shake hands, inquire after the family, and ask about the hollyhocks in the backyard. Sometimes it is difficult to remember a name, particularly if it is hard to pronounce. Rather than even try to learn it, many people ignore it or call the person by an easy nickname. Most people don't remember names, for the simple reason that they don't take the time and energy necessary to concentrate and repeat and fix names indelibly in their minds. If you don't hear the name distinctly say excuse me I didn't get your name clearly. Then, if it is an unusual name, ask how it is spelled. Use the person's name several times in the conversation; try to associate it in your mind with the person's featur es, expression and general appearance. Then, when you are alone write the name down on a piece of paper, look at it, and concentrate on it, fix it securely in your mind, in this way you will gain an eye impression of the name as well as an ear impression.

Principle 3: Remember that a person's name is to that person the sweetest and most important sound in any language.

An easy way to become a good conversationalist
Listen intently; listen because you are genuinely interested. That kind of listening is one of the highest compliments we can pay anyone. The chronic kicker, even the most violent critic, will frequently soften and be subdued in the presence of a patient, sympathetic listener-a listener who will be silent with the irate fault-finger dilates like a king cobra and spews the poison out of his system. Be more eager to hear what a person has to say then even they are to tell it. Many people prefer good list eners to good talkers, but the ability to listen seems rarer than almost any other good trait. All we want when we are in trouble is a friendly, sympathetic listener to unburden yourself. That is frequently all the irritated customer wants, and the dissat isfied employee or the hurt friend. If you want to know how to make people shun you and laugh at you behind your back and even despise you, here is the recipe: Never listen to anyone for long. Talk incessantly about yourself. If you have an idea while the other person is talking, don't wait for him or her to finish: bust right in and interrupt in the middle of a sentence. If you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments.

Principle 4: Be a good listener. Encourage others to talk about themselves.

How to interest people
The royal road to a person's heart is to talk about the things he or she treasures most. Make an effort to find out what interests the person then get them talking about it. Talking in terms of the other person's interests pays off for both parties. When asked what reward he got from it, Mr. Herzig responded that he not only received a different reward from each person but that in general the reward had been an enlargement of his life each time he spoke to someone.

Principle 5: Talk in terms of the other person's interests.

How to make people like you instantly.

Ask yourself " What is there about him or her that I can honestly admire?" That is sometimes a hard question to answer, especially with strangers. You want approval of those with whom you come in contact. You want recognition of your true worth. You want a feeling that your are important in our little world. You don't want to listen to cheap, insincere flattery, but you do crave sincere appreciation. So let's obey the Golden Rule, and give unto others what we would have others give unto us. How? When? Where? The answer is all the time, everywhere. Use little phrases such as "I'm sorry to trouble you, ___." "Would you please ___?" "Won't you please?" "Would you mind?" "Thank you." The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely. Talk to people about themselves and they will listen for hours.

Principle 6: Make the other person feel important-and do it sincerely.

In a Nutshell: Six ways to make people like you Become genuinely interested in other people.

Smile.
Remember that a person's name is to that person the sweetest and most important sound in any language.
Be a good listener. Encourage others to talk about themselves.
Talk in terms of the other person's interests.
Make the other person feel important-and do it sincerely.

7 Ways to Make a Good Impression

Impressions are important: They leave an initial taste in people's mouths that can remain prevalent for the entire relationship. If you are paranoid about what kind of impression you make, run through these seven list items and see if you are consistent with them; if you are, then you will probably expose the best of yourself. If not, then work to meet these standards.

1. Dress: The absolute first impression you will make on someone will be through your clothing, because that is what is seen from a distance, and cannot change throughout your meeting. Make sure to dress according to the situation-don't over or under dress-and maintain within the limits of good taste. If you aren't sure if what you're wearing looks good, ask people for an honest opinion. One last thought: always, and I mean always, pull up your pants.

2. Hygiene: Take a shower! Shave! Brush your teeth! You must be fully bathed and groomed before you meet with someone for the first time, because scruffy looking people generally don't seem as neat and mature. Pay attention to the little elements like breath: keep a pack of mint gum with you wherever you go, and periodically check to make sure you aren't killing bugs every time you breathe out. If you sweat heavily, keep a small stick of deodorant/anti-perspirant close, and if you notice you're stinking you can freshen up. People notice the minutiae!

3. Manners: At the table and with other people be civilized, polite and respectful: keep your elbows off of the table, open doors for people and address everyone-initially, at least-by their formal title. This will make an especially good impression on senior citizens, because you will prove that you aren't one of those "new fangled punks."

4. Speech: Have clean, clear diction and speak sans "like" or "you know." It is important to be articulate because that inspires a feeling of intelligence and education in the person you are meeting with. Always leave out profanity, and whatever you do, make sure to speak loud enough for all to hear, because conversationalists are easily agitated if you force them say "excuse me?" more than a few times.

5. Discretion: Choose what to share about yourself: forget to tell everyone about that time you went camping and ruptured your appendix, then fell face first into a pile of bug infested leaves-it is rude and will alienate you from the group. Try to withhold from conversations on personal subjects like religion or more disgusting topics like personal medical care. Before you speak, think about the possible impact of what you might say, then imagine its implications in the long run.

6. Humor: Humor can be your most powerful tool or your doom, because everyone has a slightly different sense of humor. What might be hilarious to you might seem disgusting to another, or vice versa. Try to withhold from any jokes that aren't family or dinner table friendly; you can tell those later.

7. Start and End with a Bang: I am a classical musician, and in my orchestra, among other messages, the conductor tells us that the "audience remembers mostly the first and last notes of a symphony." This is the same in a personal encounter: whoever you are meeting with will remember how you greet them, and then in what manner you left them. If you feel you have trouble with this, practice a few different phrases in the mirror, and introduce elements like: "pleased to meet you," or "honored to make your acquaintance." Ignore the antiquity of these phrases; it often makes them more memorable.

Making a good impression will set any relationship off on a good foot. If you are in a situation where you need to be judged at face value-such as a job interview or date-then make sure to go through this list and make sure you are within bounds of reason and good taste on all of your decisions.

10 Tips for Interview

My Friend just got back from his 4th job interview in a week, and he've learned a TON throughout the whole (and at times, crazy) process.

Since we're all about sharing here, I thought I'd pass on the 10 juiciest lessons that I took away from our experiences.

Hopefully they'll be of some benefit to you as either an interviewer or interviewee somewhere down the road.

So here goes...

1. Attitude is everything. If you're smiling, excited and optimistic, you've already won half the battle. If you're cold, distant and uninterested, you've already lost 99% of the battle.

2. Be yourself. If you act like someone else and they like you, they don't actually like YOU. They like the person you're pretending to be. If you end up getting a job there, you won't be able to keep up the facade for very long anyway. Honesty and authenticity are very appealing characteristics. If both parties stay true to themselves, they'll know if they're right for each other. And in the end, that's usually what matters most.

3. Relax. Interviews are not really interviews at all. They're conversations. Treat them like conversations, and the tension will slowly dissolve. Remember: when you walk into that office, you don't have the job to begin with. In theory, you have nothing to lose. You either come out way ahead or back where you started. If you approach the situation with a "win-draw" mentality, most of the pressure will fall by the wayside.

4. Appearance counts. Before you meet people, virtually the only judgment you can make is based on aesthetics. What you're wearing matters. What they're wearing matters. How you sit, stand, shake hands, hold your pen and walk up the stairs counts. Not enormously, but enough. First impressions are huge. Also, how does the building look? Is the lobby clean and organized? Are the cubicles bunched together? Is the ceiling high or low? Does it look like a fun place to work? Does it invite you to come back?

5. Fit is crucial. All the smarts, skills and experience in the world mean nothing without the right fit. If your values aren't aligned with those of the company, you're doomed. If you like to have fun and they're always serious, don't even bother. Seriously. The more you fit in, the more you'll want to come back every day and bust your butt. If you're always at odds with your coworkers, you're going to hate your job. Simple as that.

6. Liking means more than talent. The days of standing in line and putting decals on widgets is over. People don't hire you because you're capable. They hire you because they want to work with you. If you don't get along, and get along well, the interview will probably be fruitless. Unless, of course, you applied for the "Assistant Placer of Decals on Widgets" position...

7. Be persistent. It's incredibly easy to get lazy, give up and feel sorry for yourself. People will turn you down, never call you back, and forget your name over and over again. None of that matters. What matters is perseverance. If you can't handle losing a few battles along the way, you're in for a tough road ahead. Getting a job is like winning a war. It takes patience, planning, time, effort, dedication and a little bit of luck. The chips will fall your way sooner or later. If you stay persistent, you'll at least give yourself a chance to catch them.

8. Bring an insane amount of (intelligent) questions. Nothing feels worse that not being prepared. If you don't bring loads of questions, you're not prepared. At some point, the interviewer will ask you what you want to know. For the record, you want to know everything. Be curious. Be interested. Be engrossed. Ask your question, and then get ready to listen. Don't think of what you're going to say next. Just soak up every word like a giant sponge. The more questions you ask, the more you'll get out of the experience. And as a bonus, they'll know you care deeply about their business. When you care about what they care about, you both start to align, and that's when the magic happens.

9. Focus on their needs, not yours. It's tempting to sell ourselves, to talk about how great we are, and to show off our past experiences. But guess what. No one cares. What they really care about is how your "amazingness" will translate into success for their company. Don't focus on your talents, focus on what your talents will do for them.

10. Blogging will give you a HUGE leg up. Blogging forces you to analyze, collaborate and create solutions. It also gives you plenty of ideas for improving customer experiences, businesses and relationships. These skills (among countless others) will give you confidence, poise, energy and know-how when it comes time to explain yourself. Your insights will be sharper, your thinking will be deeper, and your ability to express your opinions clearly and concisely will be much stronger. Blogging will prepare you better than any "How-To" book in the world. Trust me.

These 10 things are just the tip of the iceberg. There is so much more we can learn from each other about this process as a whole, so please feel free to share.

What are your best interviewing tips? What do you wish you would've known? For those of you who've been on both sides of the table, what have you learned from each situation?

7 Reasons Why the World is Best Explored on Foot

We travel the world for pleasure, business or to meet family and friends, and mostly, we let ourselves be transported by planes, trains, cars and whatever means are appropriate. But, if we stop for a moment and think about the origin of the word 'travel' we will realize that we often neglect the most natural means of transport - our feet.

'Travel' derives from the Old French word 'travail' which means work. This in turn apparently goes back to the Latin word 'tripalium' which was a three-legged sort of whip used by the Romans to drive slaves. Being on the move was work, walking miles and miles to get from A to B, getting dirty and sweaty in the process.

No modern-day traveler is required to submit himself to torture, but a little bit of 'travail' by exploring our destinations on foot, as opposed to hopping on a tour bus and letting yourself be guided to pre-selected destinations, goes a long way to increasing the pleasure of travel. We travel to satisfy our curiosity and to discover the real side of the country of our choice. If we don't put in a bit of legwork we will miss out on all of the following:

Meeting the locals

You have arrived at your destination and the first thing you do is get your bearings.

Plan in hand and shunning a guided tour, I made my way to the cathedral in Santiago de Compostela. As inevitably happens, the map always looks different than the reality and I decided to ask directions of an elegant lady on the street. We fell into a conversation. "If you are looking for something really typical of Santiago," she said, "you should visit the statue of the 3 Marias, our local heroines."

She continued to explain that said Marias had been three sisters who, during the times of Franco, had suffered serious hardship. Bound on pulling themselves out of misery, they began to design and sew their own clothes and, every day at the dot of 3pm, set out on a walk around the city center, modeling their clothes and, as they had a lot of wit and a sharp tongue, flirting with the students and providing entertainment for an entire city during dreary times. After their death, a statue was erected in their honor and Galician poets even dedicated poems to them. No guidebook mentions this story, which I would not have discovered without taking to the street.

Beating the traffic

Have you ever thought how many taxis, buses and minibuses are needed to ferry tourists around and what that does to the environment? Take to your feet and you use the 'greenest' means of transport possible and, more often than not, you arrive faster than anybody on four wheels.

Our cruise ship had just docked in Charlotte Amalie, the capital of the Caribbean island of St. Thomas. I saw that the town center was approximately 2 miles away and decided to walk along the ocean front up to the 99 steps which I wanted to visit. My fellow passengers were not inclined to follow my example and headed for the buses and taxis. "Two miles," one gentleman huffed, "you can't walk  that!!" No? I thought to myself. Watch me.

Charlotte Amalie is a small town and the roads are not equipped to accommodate the sudden influx of thousands and thousands of cruise ship passengers, all arriving at once and all headed for the same direction. Result: they got stuck in a traffic jam and looked slightly miffed when I overtook them on foot, happily waving at some very long faces. Moreover, I arrived at the 99 steps and the World Amber Museum well ahead of the crowd and had the place to myself.

Exercise while seeing the sights

There is yet another benefit to exploring on foot. Just think that even one hour of walking at a leisurely pace burns 38 calories at a body weight of 150 lbs. That allows for a little extra treat without fear of putting on the dreaded holiday pounds and beats a treadmill any day.

Avoiding the tourist crowds

Tourist guides and hotel staff will recommend restaurants full of other travelers, but I prefer to go and take a look at where the locals assuage their hunger.

I was richly rewarded for this in Kusadasi, a lovely Turkish port town on the Aegean Sea. Discarding the more elegant places, I opted for a small, half-open place called "Toro" where I saw a lot of Turkish businessmen having their lunch. It had long communal tables and benches and an open hot and cold buffet where you just pointed at what you wanted. Or you could ask for fish and then sit down by the waterfront and watch fisherman pulling out what you were about to eat a few minutes later. The lamb shanks I had were so tender that I didn't need a knife and a rich fruit platter came as free desert. The total bill was a lot cheaper than anywhere else, because if not, the locals would have protested.

Discovering curiosities

The real joy of travel is to come upon sites which aren't mentioned anywhere and that's only possible if you deviate from the beaten path - on foot. Another stop of my cruise was Tortola and its tiny capital Road Town. Meandering along Main Street, I happened upon a folklore museum which was the smallest museum I have ever seen - just one room and easy to miss. I was the only visitor and the curator told me a lot of local stories, which taught me a more about the island life and mentality than any guide book could have.

Seeing nature up close and personal

Taking to your feet allows you to enjoy tropical flora and fauna at close quarters. A botanical garden is fine, but a 'jungle walk' on your own is a much better adventure.

Again in St. Thomas, I saw the Skyride, a cable car going up and down Flag Hill to Paradise Point. I admit, I took it up, but when I discovered a path leading down, I decided to follow it. My first companion was a bright red butterfly which settled on my shoulder and stayed with me all the way. I saw colorful birds and lizards scuttling out of the way and enjoyed wonderful views of the island and the ocean peeking through the trees. Best of all, I was all alone.

Feeling like you belong

In my eyes, that's the best of all. Anybody moving in a group or climbing out of a tourist bus is instantly tagged as a tourist and treated as such. Walking the streets on your own gives you a real feel for the place and - at least for a while - you belong.

Top 10 Badasses of the World’s Special Forces

In honor of a recent list of cheesy 80s actioners, here is a list for us James Bond wannabes. This list looks at 10 of the special forces from around the world that have the honor of being the most elite and – consequently – badass. Feel free to mention your own favorites in the comments which will no doubt include a lot that are not listed here.

10 Spetsnaz

Whereas most of the training regimens of militaries around the world are designed to teach, Russia’s Special Purpose Regiments, equivalent to the U. S. Green Berets, endure punishment daily throughout their training. They may quit anytime they want. The Spetsnaz want only the best, pain-hardened, battle-loving killers. They spar with the express goal of injuring each other, breaking ribs, fingers, vertebrae, healing only long enough to get back on their feet and complete the training. They are typically deployed for reconnaissance or house-to-house close quarters combat, but are also employed as extremely formidable bodyguards for high-ranking politicians. They claim that they are not taught to ignore pain, since that is impossible. They are instead taught to enjoy it.

Top 10 Generals of Western History

10. Attila the Hun

Leader of the Hunnish empire that stretched from the borders of modern day France to the steppes of Russia, this thorn in the side of both Roman and Byzantine empires assembled a massive force of all the tribes and nations traditionally viewed as provincial savages – Huns, Goths, Ostrogoths, Vandals, and many more, and nearly conquered mainland Europe. In the template of other “barbarian” conquerors to come after him, like Genghis Khan, he showed the lie of assumed Western superiority; and whenever your enemies names you “the Scourge of God”, you can assume you’ve proved yourself a respected threat.

Top 10 most creative people in business

10. Qi Lu – President of Online Services, Bing; Microsoft

It’s hard to imagine software giant Microsoft in the role of David, but up against the search Goliath Google, the casting fits. Spurning the antiquated practice of releasing new updates every couple of years, Lu is creating an environment where live-cycle updates and product improvements are constant. Bing’s share of the search business is still only about 12%, but if anyone can turn a pebble into a deadly stone, Lu is the man. More after the break...

9. James Cameron – Filmmaker, Lightstorm Entertainment

Not only did Avatar become the highest-grossing film in history (nearly $2.7 billion worldwide) — surpassing Cameron’s previous record setter, Titanic — but its visual spectacle and technical mastery also laid to rest any doubts about 3-D as a profound medium for live action and artistic ambition. When it comes to the business of Hollywood, Avatar cemented his place in the realm of the gods.

8. Hannah Jones – VP of Sustainable Business and Innovation, Nike

Jones says she joined Nike’s sustainability team to test whether it was “more effective to shout from the outside or work from the inside.” Her conclusion: The creative combination of both is the most potent. She has paired Nike with NASA and venture capitalists to address water shortages; with Creative Commons to launch GreenXchange, a platform for companies to share green intellectual property; and with PopTech to create an Open Collaboration Lab for scientists and engineers.

7. Chris Anderson – Curator, TED Conferences

As chief curator of TED — the Long Beach, California, conference of multidisciplinary luminaries turned viral-video phenomenon turned cultural juggernaut — the Brit has guided it into a newly global, open-source phase this year. Volunteers have translated thousands of videos into 76 languages and introduced TEDx, independently organized events that in the first year has produced an astonishing 500 gatherings in 70 countries and 35 languages.

6. Steve Burd – CEO, Safeway

Steve Burd played a crucial role in the recent health-care debate. The exec appeared repeatedly on Capitol Hill to describe the health and financial benefits of the grocery chain’s unconventional wellness program, which includes lower insurance premiums for nonunion employees who maintain healthy blood-pressure and cholesterol levels and don’t smoke. Burd insists that the company’s health-care costs rose just 2% from 2005 to 2009 compared to a nearly 40% increase for most companies. “The Safeway amendment” — a provision that increases the incentives companies can pay healthy employees — is now law.

5. Ryan Murphy – Creator and Producer, Glee

The Peabody-winning Fox series Glee, his satire about a high-school show choir, has become a ratings rock star. It’s the No. 1 show among female teens and the top new show among women 18 to 49, and more of its viewership is made up of 18- to 49-year-olds in households making $100,000-plus than any other broadcast-network show.Glee has also spawned more than 50 iTunes singles — Murphy picks all the songs himself — as well as three soundtracks and a sold-out concert tour.

4. Shiro Nakamura – Chief Creative Officer, Nissan

 With the zero-emissions Leaf — which goes on sale later this year and is the first global mass-market electric car — he has tried to put his finger on the consumer pulse and make a car that will sell. “We did not want to make something very strange for just the niche buyer,” Nakamura said last year. That hews to his belief that creativity at its best isn’t about just doing whatever you want: “More designers have to understand the values of society and the people they are creating the vehicles for.”

3. Elizabeth Warren – Consumer advocate, Congressional Oversight Panel

By calling the likes of Citigroup CEO Vikram Pandit on the carpet, jawboning with Jon Stewart, and pushing to create a consumer financial protection agency, Harvard law professor Elizabeth Warren has taken what could have been a paper-pushing position as chair of the Congressional Oversight Panel on the bank bailout to the forefront of the public conversation over financial reform.

2. Eddy Cue – VP of Internet services, Apple

Steve Jobs may own the limelight, but Eddy Cue holds the key to the Apple kingdom. Cue runs arguably the most disruptive 21st-century Web businesses: iTunes and the App Store, the latter of which is poised to create a $4 billion app economy by 2012. Cue’s next campaign will be challenging Amazon’s Kindle dominance, with the Cupertino cocktail of the iPad and the iBook store.

1. Lady Gaga – Pop Artist

Gaga broke through last year as a global phenomenon, musing on “disco sticks,” channeling Madonna’s glitter-glam fashion, and cribbing shock-rock performance notes from Alice Cooper. Gaga has done something unprecedented, melding her inspirations with au courant dance pop and Web savvy to build a business empire notable for both the speed of its creation and the diversity of its platforms.

Top 10 Most Beautiful Female Athletes of the World

10. Miesha Tate, MMA

We all know that female athletes always appear to be hotter just because they are able to do the things that many of us are not able to do. Here is count down list of world’s top ten most beautiful women athletes.

09. Danica Patrick, Car Racing

08. Maria Verchenova, Golf

07. Liv Boeree, Poker

06. Leryn Franco, Javelin

05. Lacey Jones, Poker

04. Anna Kournikova, Tennis

03. Blair O’Neal, Golf

02. Jenn Brown, Softball

01. Victoria Vanucci, Tennis

World’s 20 Most Powerful Athletes for 2011

01. Peyton Manning

The Indianapolis Colts quarterback is more than simply the one of the best players in America’s sport. He’s also a model of class, sportsmanship and overall likability that fans (and sponsors) can’t get enough of. 

02. Shaun White

White, a two-time Olympic gold medalist, combines dominance on the slopes with a friendly face and personality. All this adds up to instant marketability.

03. Tiger Woods

Tiger Woods may have fallen from grace, but he hasn’t fallen far. Last year he still made $70 million in endorsements to remain America’s highest paid athlete. But guess who’s not far behind.

04. 04 Phil Mickelson

More than just a moneymaker and an ace golfer, Mickelson provided the feel good sports story of the year when his wife, recovering from breast cancer surgery, met him at the 18th hole of his third Masters victory.

05. Tom Brady

Although he couldn’t make it past Rex Ryan’s Jets, the three-time Super Bowl champ still led his New England Patriots to a staggering 14 regular season wins.

06. Shaquille O’Neal

At 38, the four-time NBA champ has a legitimate chance to earn his fifth ring as the back-up center for the Boston Celtics. Even if the big man falls short, it’s doubtful that his extreme marketability will suffer much.

07. Drew Brees

Want to know how to win the support of fans and sponsors the world over? Try bringing a championship to an American city that’s seen more hard-luck and shown more resiliency than any other. That’s exactly what Drew Brees did for New Orleans.

08. Lance Armstrong

Although Armstrong has seen his share of controversy over the past few years, no number of doping allegations can take away from his cycling accomplishments (winning seven Tour de Frances after beating cancer) and his charity work.

09. Albert Pujols

The perfect antidote to the backlash against baseball over Performance Enhancing Drugs, Pujols is proof that you don’t have to play dirty to dominate the game.

10. Apolo Anton Ohno

Ohno? Oh yes. The Olympic speed skater has won loads of gold medals, but he really captured America’s heart as a contestant on Dancing With the Stars.

11. LeBron James

To some, LeBron is a backstabber who betrayed his hometown team on national TV. To others, he’s a phenomenal player who, like many other athletes, simply wants the best chance to win. For the time being at least, it would appear the public has embraced the first perspective; LeBron slipped a whopping nine spots this year.

12. Michael Phelps

Although it’s been over two years since winning eight gold medals at the Beijing Olympics, that stellar achievement is enough for him to continue raking in the advertising bucks for years to come.

13. Lindsey Vonn

The darling of the 2010 Winter Olympics, Vonn is a sexy, hardworking downhill phenom whose star should only continue to burn bright into the future.

14. Kobe Bryant

In 2009, Bryant won his first NBA title without the big man Shaq down low. But that clearly wasn’t enough for him. Last year he won another title and now has a solid shot of a 2nd three-repeat, a feat that would only be rivaled by the great Michael Jordan.

15. Roger Federer

The Swiss Maestro has won 16 Grand Slam singles titles, more than any other male tennis player in history. He held the ATP number one spot for 237 straight weeks until earlier this month, when the following athlete overtook him…

16. Rafael Nadal

Winner of last year’s French Open, U.S. Open and Wimbledon, the dashing Spaniard’s advertising strategy is wildly varied: he’s been in a claymation viral video, but he’s also gearing up to be the new face (and body of course) of Armani underwear.

17. Eli Manning

While no match for big brother Peyton in the endorsement category, his heroics in Super Bowl XLII have made him a fan favorite pretty much everywhere outside of Foxboro.

18. Serena Williams

The accolades speak for themselves: 27 Grand Slam titles, 2 Olympic golds, and Williams shows no sign of slowing down. And with her fashion line and high-dollar endorsements, Williams’ influence is as potent as her crushing serves.

19. David Beckham

Plagued by injuries, Beckham didn’t exactly have a banner year on the field. But he’s the most recognizable face in international soccer which certainly counts for something ($40.5 million to be exact).

20. Dwayne Wade

Unlike LeBron, Wade didn’t have to betray anyone to get his own personal dream team in Miami. Nevertheless, it looks like he’s suffered from “guilt by association,” falling to number 20 after being ranked sixth in last year’s list.